Dear Readers,
Publicis Ambience did it for us last year, won a Silver Lion at Cannes. We want you to go for Gold this year.
Bullz-I is opening up the opportunity to get a Cannes Lion to all ‘creative’ folks in India. We promise to be non interfering and supportive of the very best ideas. participate now in the ‘Road to Cannes’ contest and get a legitimate entry for the Lions. We also promise, that should you produce a really great idea, which is not on the brief, and our panel believes it has a great chance of winning, we will run it!
About the Contest:
Bullz-I is your client. Bullzi-inc.com is the product. The objectives are:
1] Drive traffic to the BullzI website … www.bullzi-inc.com
2] Encourage visitors to comment on posts and subscribe to the RSS feed to get immediate notifications to updates on the BullzI website.
Think of the best interactive campaign to achieve these two objectives. Mention all the resources you will need and provide references to all the people / companies you will engage for products or services that your ad campaign will consume.
Contest Details:
1. Learn more about us from our website, www.bullzi-inc.com.
2. The contest is for an ‘interactive’ campaign. Radio, Print or TV campaigns aren’t permitted unless they are part of the interactive campaign.
3. The medium is the Internet.
4. The target audience is CEOs, HR Heads, other top managers of Communication (Advertising, PR,DM etc), Digital, Media and Entertainment companies
5. You can choose to do the ad about BullzI Inc (BullzI is in the business of finding and grooming leaders) or about one of our verticals i.e. Executive Search, Change Management or Executive Coaching
6. Campaign will be released at BullzI expenses
7. You can participate as an agency, team or individual.
8. Entries must be sent with collateral as attachments to lionatcannes@bullzi-inc.com. Entries should have the names of the campaign creators and when from an organisation, with the sign off from an authorised signatory.
9. Do note that the cost of production will not be borne by BullzI.
10. Queries related to this contest can be published as comments to this post, below. Queries in any other form will definitely go unanswered.
Contest Rules:
A. CONTEST PERIOD: Entries should be sent in before 3rd December, 2007. The campaign will be released by 10th December, 2007.
B. ELIGIBILITY: The contest is open to everyone. However, remember that you will have to execute your ideas yourself. We will evaluate your capabilities to execute the ad. If your references fail, you will be disqualified.
C. CONTEST SUBMISSIONS: All entries must be sent in one single email to lionatcannes@bullzi-inc.com with the subject “BullzI’s Road to Cannes Contest”. All supporting collateral, documents and files should be sent as attachments to this email. No exceptions will be allowed. In case you do not use email (and still somehow managed to read this ad or know about it), find someone that uses email and have them write to us with your problem. Once we recover from the shock, we will figure out how you can participate.
D. CONTENT OWNERSHIP: All entries, ideas, collateral, documents and files submitted as part of your entry into the contest will become the property of BullzI. If you’re participating in the contest and are submitting your entry as per the rules laid down, you’re forfeiting your exclusive right to the content you submit to us.
E. DUPLICATES, DISPUTES AND ARBITRATION: The judges have the final call on all entries. If your entry was copied, flag us, we’ll decide what to do with it. If two entries with the same concept come in, the entry that came first will be treated as the concept owner.
F. JUDGING: Judging will be done this year by a panel of top advertising professionals assembled by Bullz-I. The panel may be disclosed at a suitable time.
G. ENTRY FEE: We love you too much to charge you.
H. AWARDS / REWARDS: Your name(s) will be added as the creative partners to all communication going to the Cannes. Your reward will be the campaign winning at the Cannes.
I. CONTENT: All ads must be conceived, written, designed and sold by the person(s) sending in the entry. No canned ad layouts will be allowed. You may incorporate artwork or ideas from other sources, but ads using mat service material exclusively, or entries not meeting individual category specifications, are subject to disqualification. Entries that contain royalty protected material that is not purchased are subject to disqualification. Responsibility for obtaining royalties remain with the creator AND NOT BullzI Inc.
J. VIOLATIONS and INDEMNITY: Violations of these rules may disqualify the entry from competition. Written complaints of alleged violations must be submitted to lionatcannes@bullzi-inc.com within 5 days of the annoucement of the winners. The judges’ decision will be final. BullzI Inc will be indemnified from any legal action resulting from the actions of contest participants.