Senior Digital Strategist for Global Marketing Services Agency – Delhi

Department
Strategy, Analytics and Planning
The Digital Strategist position is a combination of digital account planning, online strategy and digital analytics. Our ideal candidate is strategic, observant, analytical, and perceptive about consumer online behaviour. The digital strategist needs to understand and funnel online data into actionable insights that inspire both our client and our account, creative, media and technology teams.
Responsibilities:
1.    Performing strategic analyses
2.    Developing customer acquisition, retention and conversion strategies, specifically for the Indian market
3.    Adapting and refining global customer targeting and segmentation strategies to the Indian marketplace
4.    Supporting Account team members with business and marketing strategy initiatives including competitive analysis, audience analysis and prioritization exercises
5.    Conducting competitive and market best practices surveys/audits
6.    Reviewing third-party research regarding marketing best practices, consumer trends, etc. and developing reports for the client
7.    Interpret web analytics data, develop key insights and recommendations
8.    Coordinating with media and analytics teams to make sure findings form basis for strategic planning
9.    Delivering short and long term strategy to integrate organic, paid search, social media and mobile marketing initiatives
10.    Lead site reporting activity including definition of key metrics and development of reporting framework
11.    Provide ongoing updates on industry trends, issues, site features and best practices
12.    Support client requirements on internal/external business cases with strategic thinking, research and analysis efforts
Education and Experience:
1.    Bachelor’s Degree required
2.    Advanced Degree/MBA preferred
3.    5-7 years consulting or agency experience in digital or response marketing
4.    Hands-on experience or understanding of web tracking tools such as Hitbox, Omniture, and Webtrends
Skills/Qualifications:
1.    Strong interpersonal and communication skills
2.    Ability to work as part of a team as well as independently
3.    Ability to use quantitative and qualitative data to visually depict client business realities
4.    Detail-oriented, with excellent writing and analysis skills, with high standards for quality of thinking
5.    Familiarity with online analytics measures, terminology, benchmarks
6.    Comfortable with being able to quickly come on-board and immediately demonstrate value